Vodafone
Plc and British Telecom Plc (BT Group Plc) are the most prominent telecom
operators across the world. Both the companies are headquartered in United
Kingdom and they serve worldwide markets. Given below is a comparative analysis
of both the companies based on their financial structure, market conditions and
industry scenario.
A
debt-equity ratio analysis has shown that Vodafone Plc has a debt equity ratio
of 0.32 for 2010 when compared to 0.37 of the previous year. (Appendix 3) In
the case of BT Group Plc the ratio is -3.6 when compared to 73.17 for the
previous year. The debt equity ratio of Vodafone Plc shows that its capital
structure is less leveraged. Therefore the capital structure of the company is
not in a risky position. The company has sufficient shareholders fund to
finance its long term liabilities. Vodafone Plc is therefore in a healthy
financial position in terms of capital structure. But the capital structure of
BT Group Plc is a clear contrast to that of Vodafone. BT Group had a very high
debt equity ratio in the year 2009. A considerable portion of the debt is
reduced by the company in 2010. The negative retained earnings in 2010 made the
debt-equity ratio suffer more. The retained losses of the company varied highly
from that of the 2009 figure. BT Group has made a dividend payout during the
year. This is one of the reasons for reduced shareholder fund in the balance
sheet.
UK economy
is at a recovery stage from the recession that hit the region very badly in
2008. The population is growing and a stable demand for goods and services are
evident from the growth seen across various industrial sectors in the region. The
UK telecom industry has already reached a maturity stage. The mobile phone
penetration was 121% during the year 2008. Some of the industry experts say
that the next level of mobile phone penetration should be in the area of
connecting mobile phones to many other electronic devices. Mobile hand set
makers are aiming at more than 40 billion handsets to be sold by 2020. This
high expectation of handset makers is a big opportunity for mobile operators
too. (Wray, 2010)
For mobile
phone operators in the country, a very high market awaits outside UK, mainly in
the developing countries like China and India. This is a big opportunity for
the UK Telecom majors. Vodafone has already explored many of the international
markets. Therefore Vodafone has more international presence than British
Telecom. British Telecom should therefore expand the market outside UK. Within
UK the telecom companies should introduce more services in the internet space. British
Telecom should establish their presence in Asia Pacific region which accounts
for more than 47% of the global mobile connections. (BBC, 2010) It should be
noted that Vodafone is one of the leading players in most of the countries in
Asia Pacific region. There are many countries that passed 100% penetration.
Both Vodafone and British Telecom should be focusing on the market that is yet
to be tapped or yet to break the 100% mark.
Works Cited
Richard,
Wray, 2010. In just 25 years, the mobile
phone has transformed the way we communicate. [Online] Available at: http://www.guardian.co.uk/business/2010/jan/01/25-years-phones-transform-communication
[Accessed December 14, 2010]
BBC, 2010. Over 5 billion mobile phone connections
worldwide. [Online] Available at: http://www.bbc.co.uk/news/10569081
[Accessed December 14, 2010]
Vodafone
Plc, 2010. Consolidated Statement of
Financial Position. [Online] Available at: http://www.vodafone.com/content/annualreport/annual_report10/performance/financial_position.html
[Accessed December 14, 2010]
Appendix 1
Vodafone Plc – Financial
Statement
|
2010
£m |
2009
£m |
Non-current assets
|
|
|
Intangible assets
|
74,258
|
74,938
|
Property, plant and equipment
|
20,642
|
19,250
|
Investments in associates
|
36,377
|
34,715
|
Other non-current assets
|
11,489
|
10,767
|
|
142,766
|
139,670
|
Current assets
|
14,219
|
13,029
|
Total assets
|
156,985
|
152,699
|
|
|
|
Total equity shareholders’ funds
|
90,381
|
86,162
|
Total non-controlling interests
|
429
|
(1,385)
|
Total equity
|
90,810
|
84,777
|
|
|
|
Liabilities
|
|
|
Borrowings
|
|
|
Long-term
|
28,632
|
31,749
|
Short-term
|
11,163
|
9,624
|
Taxation liabilities
|
|
|
Deferred tax liabilities
|
7,377
|
6,642
|
Current taxation liabilities
|
2,874
|
4,552
|
Other non-current liabilities
|
1,550
|
1,584
|
Other current liabilities
|
14,579
|
13,771
|
Total liabilities
|
66,175
|
67,922
|
Total equity and liabilities
|
156,985
|
152,699
|
British Telecom Plc
(Source: Vodafone 2010)
Appendix 2
BT Group Plc Balance Sheet
(Source: BTPLC, 2010)
Appendix 3
Worksheet
|
Vodafone Plc
|
British Telecom Plc
|
||
|
2010
|
2009
|
2010
|
2009
|
|
|
|
|
|
(A) Total
Shareholders Fund
|
90,810
|
84,777
|
-2626
|
169
|
(B) Total Long
term Liabilities
|
28,632
|
31,749
|
9522
|
12365
|
|
|
|
|
|
Debt-Equity
Ratio (B)/(A)
|
0.315295672
|
0.374500159
|
-3.62604722
|
73.16568047
|
|
|
|
|
|
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